Streamline Wealth
I designed sales materials for a financial firm. My clean, attractive design communicated complex information clearly and made multi-page forms approachable.
Some may look at this project and think, "oh, so it's just graphic design." But graphic design is UI design—if it's done correctly. Each element's position, scale (not necessarily size - its size relative to other elements), and color guide the eye across the design so that information is processed in order of the desired priority.
Streamline's collateral included multi-page forms with dozens of questions. A clear, intuitive layout can engage the customer instead of intimidating them.
Traditionally, sales collateral is often in a portrait (vertical) layout because that is more comfortable to physically hold. I did my homework and learned that the collateral was rarely printed, and instead presented in a web conference on a desktop screen. This means a landscape (horizontal) layout would be more approriate.